It depends on your customers. If your potential customers are likely to be interested in reading things around the problem you are solving then maybe. But as ot

It depends on your customers. If your potential customers are likely to be interested in reading things around the problem you are solving then maybe. But as others have mentioned, it needs to be "content first". If the content isn't good and just a thin excuse to talk about your product, it won't work. I've been doing basic content marketing for my service (https://medium.com/revenuecat-blog https://medium.com/revenuecat-blog) and it is my #1 source of new signups. I have a lot of expertise in the subject. It is a wide domain with lots of adjacent problems I can write about. And, it is something that people search for and read about. All these together has made it worthwhile. That said, it is very time consuming. I try to average one post a week but a good post that is worth publishing takes me probably 5-10 hours of work between research, drafting, proofing, and promoting. This is time taken away from product development, so you need to consider the ROI.