Another strategy (I can't find the post, but HN regular mbuckbee evangelizes this) is to create small free tools / indexes to get inbound traffic. They might be

Another strategy (I can't find the post, but HN regular mbuckbee evangelizes this) is to create small free tools / indexes to get inbound traffic. They might be small byproducts you made while creating your business. Examples: AWS in plain english, foragoodstrftime.com, everytimezone.com, the various 'awesome' lists, etc. I've personally thought about writing batch scripts for dumb little tasks. Books that lead into your business are also common. Make it something your audience will value. Then the general idea then is you can share it to your mailing list (i.e. in amy hoy parlance an 'ebomb').