The thing about the relatively low cost of a million is that we know that many of the voters targeted by the Russians for influence on both sides were much chea

The thing about the relatively low cost of a million is that we know that many of the voters targeted by the Russians for influence on both sides were much cheaper than what your example commercial interests targeted for marketing services/products, so a million dollars on targeted campaign is much more effective than what that million dollars buys in a major media market TV ad equivalent or commercial Facebook targeted ad.