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You know what's funny? The base premise of the ad would be that you can unlock anyone's phone with your face. In the ad she is unlocking everything, even those

• bnj 9y ago
  Yeah, from where I sit, sure—maybe this UI thing is a glitch, maybe it’s to preference readability, have to assume it’s a glitch because it doesn’t look good. But really, the problem for me is that the ad itself is a colorful simplistic mess. And am I the only one who finds it infuriating that the timing in other parts of the ad is off? At one point one of the cars bursts open before she looks at it. If you’re going to follow through on this concept, IMO it really needs to be frame-level precision.
  • chris_wot 9y ago
    The whole thing is stupid. If I look at my phone, does that mean I want it unlocked? Not really.
• shurcooL 9y ago
  A way to interpret it is that when she looks at her phone and it unlocks, it gives her the idea that it’s her superpower and she can look at anything and have it unlock. In reality, it’s the iPhone doing it, and it only does it when she looks at it. Basically, the ad tries to show how the girl feels. I think it captures that pretty well; at least I liked it (more than most other recent Apple ads).
• teaneedz 9y ago
  Exactly what I was thinking. This is supposed to make me want to use FaceID? To me, it highlights the bad side of FaceID. The iMessage bug though just made me laugh. QA, software development and UX is at an all time low for modern Apple. I've been an Apple product user for a long time while watching this decline. Yes bugs have always existed, but not as ubiquitously as now.