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I know a lot of the comments are saying what a bad example. And how trivial it is. But it’s a clear illustration of Apple’s lack of attention to detail now. I d

I know a lot of the comments are saying what a bad example. And how trivial it is. But it’s a clear illustration of Apple’s lack of attention to detail now. I dare say there was a time when Apple would never have published such an advert. Likewise there was a time they would never publish software with the embarrassing bugs we have seen through macOS and iOS.

baxtr 9y ago
You mean like back in the days when Apple Maps was released? Or when we had Antennagate?
- vkou 9y ago
  Or back in the Mac OS 9 days? Remember that spinner, that indicated that one userspace app crashed you? By this point, blue screens in Windows were quite rare.
  - jimktrains2 9y ago
    The joys of cooperative multitasking.
madeofpalk 9y ago
> Likewise there was a time they would never publish software with the embarrassing bugs we have seen through macOS and iOS. When was this? Remember Snow Leopard? The release The Internet likes to parade as the Last Good OS X Release? It had a bug where your all user data will be deleted if logging into the Guest account. Here's a headline from the time: Snow Leopard Bug is a Doozy, How Did Apple Miss it? [1] Sound familiar? Or in 2010 (and all the times after) when they couldn't get DST right and would screw up people's alarms. [1]: https://www.cio.com/article/2423952/security0/snow-leopard-bug-is-a-doozy--how-did-apple-miss-it-.html https://www.cio.com/article/2423952/security0/snow-leopard-b... [2]: https://www.cultofmac.com/60691/ios-alarms-broken-for-new-zealand-users-after-daylight-savings/ https://www.cultofmac.com/60691/ios-alarms-broken-for-new-ze...
- panic 9y ago
  That bug didn't appear in an advertisement. The point isn't that Apple is making mistakes (they always have), it's that they're bad enough at even noticing the mistakes that one was able to slip into an ad.
  - k__ 9y ago
    Most people working at Apple are smarter than the rest of us, I don't think they missed it, they simply stopped caring.
    - seba_dos1 9y ago
      I'm not sure that being smart is somehow correlated with attention to visual details.
    - IncRnd 9y ago
      > Most people working at Apple are smarter than the rest of us What makes you say that?
      - k__ 9y ago
        Big companies use IQ tests (not literally, but some substitute because it's forbidden in the US) to hire.
        IncRnd 9y ago
        You're right! You just confirmed your statement, "Most people working at Apple are smarter than the rest of us"
        k__ 9y ago
        Why should they use these tests if they don't want to hire smarter-than average people?!
nkkollaw 9y ago
I think it's a perfect example, actually. Apple made its fortune by paying attention to the small details.
- ajmurmann 9y ago
  I think that's only partially true. There are two types of quality. There is defect free quality and quality that delights. Apple under Jobs really shined with quality that delights.
  - nkkollaw 9y ago
    So, I spent EUR 1799 on the new MacBook Pro. The keyboard started missing keys and typing 2 characters per keystroke after two months. Then, the shift key started working only once ever three times. Battery would last 2 hours at the most. I brought it to the Apple store. They ran tests and found out the battery was defective. So, they replaced the whole bottom case since the keyboard wasn't working, either. After 3 days, the logic board died. All data was unrecoverable (sure, _I_ have backups, but not everyone does). Went back to the Apple store, they replaced EVERYTHING. I put an ad and sell the laptop. The guy calls me 3 days later that the laptop died again (logic board). Bad unity? Perhaps, but then again lots and lots of people compain about problems with the keyboard. They also replaced every single component, and it still failed. That was my main computer, so I had to buy a shitty laptop while I was waiting days for them to repair it. The Asus worked GREAT. I could finally type, at least. I just sold it and in 6 months it never gave me one single problem. Battery was 5-6 hours under heavy load. I just don't think Apple sells defect-free computers, or at least not what you'd expect after spending USD 2000. Of course, quality that delights comes after the thing actually working (tes, it's a computer so it's not acceptable to me that it barely looks pretty, I also have to use it for work). I am now using a Chinese lqptop that I bought for 500 with hidpi touchscreen, fingerprint recognition, etc., and it actually works. I will buy the Surface Book as soon as I have some money to splurge.
    - seba_dos1 9y ago
      How does the broken logic board render all data unrecoverable?
hungerstrike 9y ago
Their advertising has always been top notch, but I don’t really care about that. I can’t disagree more with regard to their product bugs. I’ve been around Apple software and hardware for a long time, since the beginning, and they’ve always had terrible bugs and design mistakes. Always. I think you have to be a certain type of user to see this. You can’t be one of those people who has ever fallen victim to their reality distortion field.
leephillips 9y ago
"there was a time they would never publish software with the embarrassing bugs" I don't understand where this myth of Apple software quality comes from. There are many examples showing the opposite. Here is just one: https://www.techrepublic.com/blog/it-news-digest/data-loss-bug-discovered-in-leopard/ https://www.techrepublic.com/blog/it-news-digest/data-loss-b...
- therealdrag0 9y ago
  That myth probably a part of Apples success.
usrusr 9y ago
> But it’s a clear illustration of Apple’s lack of attention to detail now Others might call that setting the right priorities. With attention to infinitesimal detail comes infinitesimal increase in battery use, to paraphrase the old spidey.
- deleted 9y ago
  [deleted]
tammer 9y ago
I agree here but to be fair that was a time when as a company Apple produced one single operating system. That type of attention to detail comes with such singular focus. If you’re an Apple VP right now, your concerns are about branching into new industries like driverless cars or heads-up displays. A graphical bug on one OS isn’t going to perturb you. A lot of the flack going Apple’s way should be directed at the lack of innovation in the rest of the industry. If Apple felt their smartphone dominance was actually threatened, you can be sure the focus would be put there. This is the price of the success Apple fans like myself were hoping for through the OS X era.
- robbyt 9y ago
  So because they have 2 operating systems, they're allowed to be sloppy now? And indeed they're focusing on expanding into other industries, rather than refining their products, I think that's the point.
  - tammer 9y ago
    macOS, iOS, watchOS, tvOS, embedded systems on AirPorts & AirPods, and more in the oven I’m sure. Apple is “allowed” to do whatever they choose but their decisions are likely constrained by the reality of organizing so many complex products. Not necessarily the wrong strategy or even a bad strategy. If there are enough people out there willing to pay in money and effort to switch ecosystems, there is space in the market for a smartphone with more simplicity and attention to detail. If not, which I think is most likely, this is just what we’re stuck with.
wdr1 9y ago
> Likewise there was a time they would never publish software with the embarrassing bugs we have seen through macOS and iOS. As someone who's been an Apple fanboy since the 80s, that's just bullshit.

baxtr 9y ago

You mean like back in the days when Apple Maps was released? Or when we had Antennagate?

vkou 9y ago
Or back in the Mac OS 9 days? Remember that spinner, that indicated that one userspace app crashed you? By this point, blue screens in Windows were quite rare.
- jimktrains2 9y ago
  The joys of cooperative multitasking.

madeofpalk 9y ago

> Likewise there was a time they would never publish software with the embarrassing bugs we have seen through macOS and iOS. When was this? Remember Snow Leopard? The release The Internet likes to parade as the Last Good OS X Release? It had a bug where your all user data will be deleted if logging into the Guest account. Here's a headline from the time: Snow Leopard Bug is a Doozy, How Did Apple Miss it? [1] Sound familiar? Or in 2010 (and all the times after) when they couldn't get DST right and would screw up people's alarms. [1]: https://www.cio.com/article/2423952/security0/snow-leopard-bug-is-a-doozy--how-did-apple-miss-it-.html https://www.cio.com/article/2423952/security0/snow-leopard-b... [2]: https://www.cultofmac.com/60691/ios-alarms-broken-for-new-zealand-users-after-daylight-savings/ https://www.cultofmac.com/60691/ios-alarms-broken-for-new-ze...

panic 9y ago
That bug didn't appear in an advertisement. The point isn't that Apple is making mistakes (they always have), it's that they're bad enough at even noticing the mistakes that one was able to slip into an ad.
- k__ 9y ago
  Most people working at Apple are smarter than the rest of us, I don't think they missed it, they simply stopped caring.
  - seba_dos1 9y ago
    I'm not sure that being smart is somehow correlated with attention to visual details.
  - IncRnd 9y ago
    > Most people working at Apple are smarter than the rest of us What makes you say that?
    - k__ 9y ago
      Big companies use IQ tests (not literally, but some substitute because it's forbidden in the US) to hire.
      - IncRnd 9y ago
        You're right! You just confirmed your statement, "Most people working at Apple are smarter than the rest of us"
        k__ 9y ago
        Why should they use these tests if they don't want to hire smarter-than average people?!

nkkollaw 9y ago

I think it's a perfect example, actually. Apple made its fortune by paying attention to the small details.

ajmurmann 9y ago
I think that's only partially true. There are two types of quality. There is defect free quality and quality that delights. Apple under Jobs really shined with quality that delights.
- nkkollaw 9y ago
  So, I spent EUR 1799 on the new MacBook Pro. The keyboard started missing keys and typing 2 characters per keystroke after two months. Then, the shift key started working only once ever three times. Battery would last 2 hours at the most. I brought it to the Apple store. They ran tests and found out the battery was defective. So, they replaced the whole bottom case since the keyboard wasn't working, either. After 3 days, the logic board died. All data was unrecoverable (sure, _I_ have backups, but not everyone does). Went back to the Apple store, they replaced EVERYTHING. I put an ad and sell the laptop. The guy calls me 3 days later that the laptop died again (logic board). Bad unity? Perhaps, but then again lots and lots of people compain about problems with the keyboard. They also replaced every single component, and it still failed. That was my main computer, so I had to buy a shitty laptop while I was waiting days for them to repair it. The Asus worked GREAT. I could finally type, at least. I just sold it and in 6 months it never gave me one single problem. Battery was 5-6 hours under heavy load. I just don't think Apple sells defect-free computers, or at least not what you'd expect after spending USD 2000. Of course, quality that delights comes after the thing actually working (tes, it's a computer so it's not acceptable to me that it barely looks pretty, I also have to use it for work). I am now using a Chinese lqptop that I bought for 500 with hidpi touchscreen, fingerprint recognition, etc., and it actually works. I will buy the Surface Book as soon as I have some money to splurge.
  - seba_dos1 9y ago
    How does the broken logic board render all data unrecoverable?

hungerstrike 9y ago

Their advertising has always been top notch, but I don’t really care about that. I can’t disagree more with regard to their product bugs. I’ve been around Apple software and hardware for a long time, since the beginning, and they’ve always had terrible bugs and design mistakes. Always. I think you have to be a certain type of user to see this. You can’t be one of those people who has ever fallen victim to their reality distortion field.

leephillips 9y ago

"there was a time they would never publish software with the embarrassing bugs" I don't understand where this myth of Apple software quality comes from. There are many examples showing the opposite. Here is just one: https://www.techrepublic.com/blog/it-news-digest/data-loss-bug-discovered-in-leopard/ https://www.techrepublic.com/blog/it-news-digest/data-loss-b...

therealdrag0 9y ago
That myth probably a part of Apples success.

usrusr 9y ago

> But it’s a clear illustration of Apple’s lack of attention to detail now Others might call that setting the right priorities. With attention to infinitesimal detail comes infinitesimal increase in battery use, to paraphrase the old spidey.

deleted 9y ago
[deleted]

tammer 9y ago

I agree here but to be fair that was a time when as a company Apple produced one single operating system. That type of attention to detail comes with such singular focus. If you’re an Apple VP right now, your concerns are about branching into new industries like driverless cars or heads-up displays. A graphical bug on one OS isn’t going to perturb you. A lot of the flack going Apple’s way should be directed at the lack of innovation in the rest of the industry. If Apple felt their smartphone dominance was actually threatened, you can be sure the focus would be put there. This is the price of the success Apple fans like myself were hoping for through the OS X era.

robbyt 9y ago
So because they have 2 operating systems, they're allowed to be sloppy now? And indeed they're focusing on expanding into other industries, rather than refining their products, I think that's the point.
- tammer 9y ago
  macOS, iOS, watchOS, tvOS, embedded systems on AirPorts & AirPods, and more in the oven I’m sure. Apple is “allowed” to do whatever they choose but their decisions are likely constrained by the reality of organizing so many complex products. Not necessarily the wrong strategy or even a bad strategy. If there are enough people out there willing to pay in money and effort to switch ecosystems, there is space in the market for a smartphone with more simplicity and attention to detail. If not, which I think is most likely, this is just what we’re stuck with.

wdr1 9y ago

> Likewise there was a time they would never publish software with the embarrassing bugs we have seen through macOS and iOS. As someone who's been an Apple fanboy since the 80s, that's just bullshit.