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Did you watch the video? They claimed real results helping Ted Cruz in the primaries with this sort of hyper-targeted advertising. The access they have to onli
by kbaker 9y ago
Did you watch the video? They claimed real results helping Ted Cruz in the primaries with this sort of hyper-targeted advertising.
The access they have to online data sources would absolutely be enough to start correlating things to build an individual profile. Say you can link someone's FB, Twitter, (HN?!) account posts, likes, shares, to credit card data, maybe even search keywords from shady advertisers, to vehicle registration records, tax records, census data, etc.
Do you really think this profiling is that far-fetched that they need to BS everyone? It doesn't have to be perfect to be many times more effective than untargeted ads...
- checkyoursudo 9y agoWait. The very same Ted Cruz who is now president of the United States of America? Impressive.
- IAmEveryone 9y agoThey worked for a more successful candidate in the general.
- checkyoursudo 9y agoSure. If they keep working for winning candidates in the future, then maybe I'll be convinced that they aren't just BS? If they even exist in the future, I guess...
- landon32 9y agoAfter the primaries they were hired by Trump. Trump is the president now.
- checkyoursudo 9y agoSo they're 50-50? How do I know they weren't the reason Cruz lost? How do I know that they didn't lose the popular vote for Trump? Take their word for it? No thanks.