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This sounds horrible, but the "Real Name" movement for online services (such as Facebook) is an equally insidious American version. When a "real name" service b
by olfactory 9y ago
This sounds horrible, but the "Real Name" movement for online services (such as Facebook) is an equally insidious American version. When a "real name" service becomes a financial services company, we have a merging of social metadata and a conventional credit score.
It does not start out as a dystopian vision. Why should Facebook charge advertisers money to show ads to people with a 400 credit score? The yield of many ads is improved when you have hard demographic and behavioral data as an additional filter.
What's the difference between an Uber Pool rider getting a ride with other similarly-rated riders? Why should I with a near 5 star rating have to risk sitting in a pool with someone who has a 3.2 star rating? I certainly don't want to.
- jandrese 9y agoThat last line was almost a direct quote from the Black Mirror episode "Nosedive".
- olfactory 9y agoWhile that (excellent) episode is perhaps a bit hyperbolic, why would a business not want to use any segmentation techniques at its disposal. Marketers call this attracting "qualified" customers, and it's why fine dining restaurants do not also offer fast food burgers via an attached drive-through, and why a five star hotel does not convert unbooked rooms into hostels.
- Mediterraneo10 9y ago> This sounds horrible, but the "Real Name" movement for online services (such as Facebook) is an equally insidious American version. Add to that Facebook’s blocking you from access to your account unless you upload a photo that clearly shows your whole face, which has been reported in recent months. Real name + financial services + facial recognition + is even worse.