Here is why ping will fail: I heard about it a couple of days ago, but never really gave it much thought because, honestly, I don't really even know what it is

Here is why ping will fail: I heard about it a couple of days ago, but never really gave it much thought because, honestly, I don't really even know what it is for. Streaming music? Better than grooveshark? Not likely if its run by Apple. After seeing this article (and the one directly below it as of right now), I decided I should check it out. Hmmm...do I go to ping.com (no, because I'm pretty sure that ping golf clubs aren't going to sell their domain), or apple.com/ping? No, that says "the page you're looking for cannot be found". Okay, then, duckduckgo it is! Hmm...apple.com/itunes/ping, that is a lot to type...stupid move, apple, whatever. click Annnndddd...nothing? I have to launch iTunes to even see what this is? iTunes, right, the software that won't let me play half of my audio files because Apple refuses to allow flac? So I have to get out my laptop, open it, launch itunes, then figure out how to get to ping? The barrier to entry, at least for me, is way to high.