Netflix can get a customer in perpetuity at $9-$15. Much higher than that, it becomes a budget item that's scrutinized once a month, twice a year, or when time

Netflix can get a customer in perpetuity at $9-$15. Much higher than that, it becomes a budget item that's scrutinized once a month, twice a year, or when times get tough. I canceled cable with enthusiasm because it saved me $50 a month. I look at the value I get for $10 from Netflix, and it's clear that canceling it would be a mistake. If it was $20, I'd cancel it. Instead, they have me forever and ever.