I would love to know what the goal is here. Interactive Brokers has traditionally been the finest model of how to run a low cost brokerage. They have great tool

I would love to know what the goal is here. Interactive Brokers has traditionally been the finest model of how to run a low cost brokerage. They have great tools, and charge an appropriate amount for a good sustainable business, unlike etrade and the such. And despite having a small fraction on the market share and a small fraction of the markets available, RH raised at the same value as IB'S market cap. The only reasons I can think for this is that RH has a plan on how to become scummy like etrade, or SV doesn't know how to value brokerages.