You've nailed it. All the things that make Apple's business model advantageous – the meticulous scripting, the secrecy, the glossed-over experience – work wonde

You've nailed it. All the things that make Apple's business model advantageous – the meticulous scripting, the secrecy, the glossed-over experience – work wonders on hardware. But when it comes to social networks, it's clear that they just don't understand the model at all. Because they can't do ANY of these things and have a successful social network.