Nobody is forcing you to use water from the faucet, the river is just outside town. Nobody is forcing you to use the electric grid, generator + gasoline is an o

Nobody is forcing you to use water from the faucet, the river is just outside town. Nobody is forcing you to use the electric grid, generator + gasoline is an option. Etc. Even for public utility you have a choice. It's not a good choice, which is what matters. Facebook and Google have definitely reached a state where not being part of their business (by being on Page 1 of the Results or having a Facebook Page) will actively harm your business. If either denies you service they also deny a lot of customers access to your service just like you'd get people denied service to a business when that business isn't connected to the power grid. And if you think that isn't true I urge you to talk to a PR department of a bigger corporation or a startup. Placement on Google and Facebook is very very important.