I broadly split blogs into three types: Personal / Journal, Links, and Essays (either Opinion or well researched). The first type could become self-serving, bu

I broadly split blogs into three types: Personal / Journal, Links, and Essays (either Opinion or well researched). The first type could become self-serving, but isn't so necessarily. The other two are more outward looking. Of course, regardless of the type, if you've been blogging for more years than you have readers then you may have narcissistic tendencies.