The segmentation occurs on most of the West Coast, people will either go to their local Kroger brand (Fred Meyer, QFC), Target or the local supermarket chain, c

The segmentation occurs on most of the West Coast, people will either go to their local Kroger brand (Fred Meyer, QFC), Target or the local supermarket chain, considering Walmart as a last ditch store to get the item they want. Another oddity is Texas, where HEB and Lowes Foods controls the majority of the grocery market, with Walmart, Kroger and Safeway (branded as Randall's) being higher priced also rans.