If I were looking at this through my eyes as a child (especially one that has reached the age of awareness of social pressures and advertising)... I have no in

If I were looking at this through my eyes as a child (especially one that has reached the age of awareness of social pressures and advertising)... I have no interest in wooden toys, (most) board games, kites, or nice dolls... I want the toys that have the cool movie or TV show tie-ins, I want the toys that exist in these expansive worlds I'm familiar with, I want the toys that all my friends have (and, to a certain extent, expect me to have)... Projecting things like "children like it that their cousins play with the same toys they've played with when younger" seems extremely questionable (and, if I had to guess, hugely false - what kid wants old toys from a cousin). This is not about a shift in the toy market, it's about Toys "R" Us.