The way Google has been sculpting it's products is consistent with their statement of "organizing information". Now it's almost like web is just becoming a fall

The way Google has been sculpting it's products is consistent with their statement of "organizing information". Now it's almost like web is just becoming a fall back for when Google didn't happen to have the answers to a particular question on hand. But like other commenters are saying, the users love it! SEO should just addapt there business to not being about gaming the search engines but instead consulting site owners to deliver quality content on well optimize d sites. Let's be honest here though, SEO as it was in the past is a dying discipline in light of the growing safistication of these "knowledge engines"