I think the author makes a valid point, but it's important not to confuse feature-rich and complex. A customer's purchase decision may be driven by the abundanc

I think the author makes a valid point, but it's important not to confuse feature-rich and complex. A customer's purchase decision may be driven by the abundance of features, but the review they post later that week will be driven by the experience using your product. Highlight features to sell, but keep those features well-organized and intuitive to create a positive experience after the sale.