9 ms·
Clearly too many people remember. Shows the power of branding. IBM has largely moved out of the consumer space, and occasionally their research labs come out
by scottLobster 9y ago
Clearly too many people remember. Shows the power of branding. IBM has largely moved out of the consumer space, and occasionally their research labs come out with some cool new tech (Watson and such). In the common consciousness they were the Apple of their day who then ascended out of the market to bigger, cooler things. As a result most people, including non-technical business execs who make purchasing decisions, don't have a good current frame of reference. IBM rode that facade for a while, it's only recently that their blunders have started hurting their reputation within the industry.
- mikro2nd 9y ago> they were the Apple of their day What day was that? Back in the 70's with the Selectric typewriters? No, seriously, those were fucking fantastic machines!
- ksenzee 9y agoMy dad fixed those for a living. They really were great tech.
- blueside 9y ago> some cool new tech (Watson and such) I'm afraid Watson is very far from a "cool new tech", many companies have described their experience with Watson as a money gouging disaster.
- gargravarr 9y agoIts appearance on Jeopardy! made it seem cool especially to non-technical people, who are most likely to remember and be impressed by it.
- pound 9y agoI'd say Google of their day. Apple of those days would probably be Olivetti. As in Design/Lifestyle vs Computing power.
- tonyedgecombe 9y agoIBM was never in the consumer space.