Wait, are those products listed at higher prices on Amazon or your website? If I can get an item cheaper from the seller directly, assuming paying them securel

Wait, are those products listed at higher prices on Amazon or your website? If I can get an item cheaper from the seller directly, assuming paying them securely is not a problem and shipping costs stay constant, of course I'll switch to buying from the seller's website directly. Unless if the seller's website is harder to use or their business/domain is name not that memorable/trustworthy.