To be fair, for New York (where Blue Apron is based out of) it actually makes some sense. Grocery shopping in New York can be (heavily depending on where you go

To be fair, for New York (where Blue Apron is based out of) it actually makes some sense. Grocery shopping in New York can be (heavily depending on where you go) a taxing experience. Especially in Manhattan. Space is expensive, so stores often have pretty narrow aisles in order to cram in as much as they can. You're almost always blocking people the second you stop moving for any reason. Trader Joe's is so popular that it's not uncommon for there to be a line just to get into the store. The checkout line moves quickly, but because it's so large you'll still probably spend 20-30 minutes waiting in line to check out. Anyway just shining a bit of light on why people might hate grocery shopping. I still think grocery delivery services make way more sense than something like Blue Apron, though.