3 ms·

> their VR has mostly been focused on mobile so them focusing on the high end market is really interesting The one consistent thing about Google's VR/AR strate

> their VR has mostly been focused on mobile so them focusing on the high end market is really interesting The one consistent thing about Google's VR/AR strategy so far is that it's extremely inconsistent. Different groups within Google are taking a lot of shots on different technologies and form factors with different partners. Some examples include Google Glass (built by Google X, now revived as Glass X for Enterprise) which was supposed to be picked up by Tony Fadell of Nest who then ended up leaving Google altogether, Google Cardboard (a side project by 2 smart Google France engineers for a conference), Google Dream w/ Daydream View, Google Tango (built by ATAP group and shut down after announcement of ARCore), and now ARCore w/ Asus and LG. There is no discernible Google VR/AR strategy other than - let's see what bubbles up from different dev groups and, when needed, react to market forces (ARCore was a direct reaction to Apple's ARKit). IMO until Google really "focuses" on VR/AR with a dedicated group and strategy this new tech will remain a sideshow without much traction.

OkGoDoIt 9y ago
Of course that’s a problem with all of Google, not just VR. The last major top-down strategic direction they had was social, and that didn’t go very well.
zitterbewegung 9y ago
Their inconsistency can be a result of them releasing products not to actually have a consumer goal but to just collect massive amounts of data and killing it when they are done.
bitmapbrother 9y ago
>There is no discernible Google VR/AR strategy other than - let's see what bubbles up from different dev groups and, when needed, react to market forces. Clay Bavor's presentation at Google I/O[1] and SID Display Week[2] seems to outline their strategy concerning AR/VR pretty well. >Some examples include Google Glass Released in 2013 and pivoted to enterprise use. Now under the control of the Google hardware division. >Tony Fadell of Nest who then ended up leaving Google altogether Yes, he did leave Google, but only after being assigned to the roof. >Google Cardboard (a side project by 2 smart Google France engineers for a conference) A low cost VR solution developed in 2014 by two Googlers during their 20% innovation time off. I believe it's also the most widely used VR solution in the world. [1]https://www.youtube.com/watch?v=tto90e-DfeM https://www.youtube.com/watch?v=tto90e-DfeM [2]https://www.youtube.com/watch?v=IlADpD1fvuA https://www.youtube.com/watch?v=IlADpD1fvuA

OkGoDoIt 9y ago

Of course that’s a problem with all of Google, not just VR. The last major top-down strategic direction they had was social, and that didn’t go very well.

zitterbewegung 9y ago

Their inconsistency can be a result of them releasing products not to actually have a consumer goal but to just collect massive amounts of data and killing it when they are done.

bitmapbrother 9y ago

>There is no discernible Google VR/AR strategy other than - let's see what bubbles up from different dev groups and, when needed, react to market forces. Clay Bavor's presentation at Google I/O[1] and SID Display Week[2] seems to outline their strategy concerning AR/VR pretty well. >Some examples include Google Glass Released in 2013 and pivoted to enterprise use. Now under the control of the Google hardware division. >Tony Fadell of Nest who then ended up leaving Google altogether Yes, he did leave Google, but only after being assigned to the roof. >Google Cardboard (a side project by 2 smart Google France engineers for a conference) A low cost VR solution developed in 2014 by two Googlers during their 20% innovation time off. I believe it's also the most widely used VR solution in the world. [1]https://www.youtube.com/watch?v=tto90e-DfeM https://www.youtube.com/watch?v=tto90e-DfeM [2]https://www.youtube.com/watch?v=IlADpD1fvuA https://www.youtube.com/watch?v=IlADpD1fvuA