I mean, I think it's the end game of any capitalist, extract the maximum value from whatever resources are available. That generally requires acquiring and ulti

I mean, I think it's the end game of any capitalist, extract the maximum value from whatever resources are available. That generally requires acquiring and ultimately consolidating resources either drive the value of what is produced or dictate production costs. They are able to manufacture popularity through choosing what music is most widely available on their stations and streaming services. Then, they use that ability, along with the data they acquire, to decide what artists to book for what festivals and where. It's similar to Netflix using its streaming data to decide what original content to produce, down to the second, no less.