Peter Hetherington, chief executive of IG Group, Europe’s largest retail trading website, said consumers would be “more likely to end up with reputable brokers

Peter Hetherington, chief executive of IG Group, Europe’s largest retail trading website, said consumers would be “more likely to end up with reputable brokers and proper regulatory protection” following the changes. But he warned that there were wider implications for financial services, saying: “Big American tech companies are increasingly influential in deciding how financial services products are marketed. This is fine if they get to the right answer . . . but a worrying precedent if they do not, since the normal checks and balances do not apply to their decisions.” ("Google to ban cryptocurrency adverts", Financial Times, March 15, 2018)