I certainly agree with article that complex looking appliances subconsciously make us think that the said appliance is more powerful and has more features. I al

I certainly agree with article that complex looking appliances subconsciously make us think that the said appliance is more powerful and has more features. I also agree that this would be a selling point to many people. OTH I also know many people (i would say less technical inclined people), that see a complex looking appliance and think "omg i will never figure out how to use that. It probably does all sorts of advanced stuff, but all I want do is make toast". Now, whether you can convince these people that they also should pay more for their simple looking appliance, or even convince them that the simple looking one can actually do all that 'advanced stuff' as well, is another question. I would guess it depends on how sleek and high-quality you manage to make it look. There is a thin line between "looks simple because it probably is very cheap and basic" and "looks simple but also seems to be high quality and professional"