Be psychological about it. Make it cool and forbidden, so they will brag to their friends that they have it. At first, make it something they are not allowed t

Be psychological about it. Make it cool and forbidden, so they will brag to their friends that they have it. At first, make it something they are not allowed to have. But let them freely get it so they can brag to their peers that they have it. Make some little very simple thing they have to do to make it work once they get it. Like a simple jailbreak type of thing, but it is a secret that only they know and can tell their friends about. Pepper the web with how to do this "thing" beforehand. Maybe a secret serial number that has been leaked to the net or something like that. If possible, figure out a way they can share the info that they have it jail broken easily with their contact list automatically as soon as it is jail broken without their intervention.