The sad thing about android fragmentation is also that to clueless customers trying to figure out which phone to buy it will seem like "vanilla" android will se

The sad thing about android fragmentation is also that to clueless customers trying to figure out which phone to buy it will seem like "vanilla" android will seem more boring and "added features" from the manufacturer will seem like you're getting "more". Most consumers will never know the difference between buying an android 1.6 phone vs 2.2, so the only thing they can appreciate is something that has some magical "more" features. This is the sad truth about consumers.