For traditional retailers, e-commerce is an upstart that 'steals' sales from established geographically-based territories. To support the e-commerce project is

For traditional retailers, e-commerce is an upstart that 'steals' sales from established geographically-based territories. To support the e-commerce project is to betray all established players. It cannot gain support until it is much too late. This is true of almost all 'disruptive' technologies, and is the reason that startups can win so big.