> If software can simplify bookkeeping and make the profession obsolete The GP's point isn't that software can simplify bookkeeping but that bookkeeping itself

> If software can simplify bookkeeping and make the profession obsolete The GP's point isn't that software can simplify bookkeeping but that bookkeeping itself is not simple. Any company (especially startups) that gets to scale eventually outgrows Quickbooks. You don't see any F500 or any large scale startup ($100M+ in revenue) using QB because it simply isn't built for those type of needs. But there are swaths of bookkeepers who understand how it works and how to migrate their profession to NetSuite/SAP/Intacct/etc. QB is the bookkeeping equivalent of Excel. It does it's job well and power users benefit massively from it. Pitch and Bench are competitive, but the aren't great fits for someone who will eventually need more professional finance or uses a tax accountant that is more efficient with their tool of choice.