4 ms·
Congratulations Paras, I'm glad you succeeded in getting the coverage you wanted. That said, I'm a bit puzzled at why this coverage was important enough for yo
by credo 16y ago
Congratulations Paras, I'm glad you succeeded in getting the coverage you wanted.
That said, I'm a bit puzzled at why this coverage was important enough for you to work on it for "more than 50 days with NUMEROUS emails"
It seems like you've already accomplished a great deal by signing up companies like Microsoft and Rackspace as customers. To me, those are far more important than getting coverage in TechCrunch. While press-coverage/PR is always great, I'm curious to know what you expect the impact of the TC post to be.
- paraschopra 16y agoWell, yes, that's the hypothesis. I expect TC to generate awareness about VWO and even a few direct sales. The followups were nothing more than gentle reminders of checking out VWO, so there wasn't a significant investment of time involved in that. But I was persistent in sending multiple reminders, if and when needed.
- subbu 16y agoCould you please post post-TC coverage traffic and conversion rates if you don't mind? That gives a good idea of how TC traffic converts.
- paraschopra 16y agoYou can count on me that I will blog about that. Shall keep HN updated on traffic and conversion rates and other latent effects.