3 ms·
You've hit the nail on the head with "normalization of deviance". First you shade the truth slightly. You're uncomfortable at first, but the line seems to wor
by jnwatson 9y ago
You've hit the nail on the head with "normalization of deviance".
First you shade the truth slightly. You're uncomfortable at first, but the line seems to work, so you try it again. You use it another 10 times and you start to believe it.
And then you shade the truth a little more. After the hundredth pitch, you're a fabulist, and you barely noticed.
- DoreenMichele 9y agoWell, TBF, if you are doing something genuinely new, it can be hard to figure out what's real and what's not. It can be hard to figure out what are meaningful metrics and what aren't. I was sympathetic to the Theranos side of things until I learned they actually submitted fraudulent test data. That was the point where it became clear to me they were not confused as to where to draw some line. They were being willfully deceptive. Deception like that doesn't grow out of confusion. It grows out of clarity that you are selling BS.