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It was really surprising to me that Walmart, being as anal about logistics as they are, didn't invest all that much in their digital marketplace. Even now their

• j-c-hewitt 9y ago
  They are now. But before ecommerce as a whole was such a tiny fraction of the overall retail market. They do still have one of the largest online retail websites.
• _rpd 9y ago
  For traditional retailers, e-commerce is an upstart that 'steals' sales from established geographically-based territories. To support the e-commerce project is to betray all established players. It cannot gain support until it is much too late. This is true of almost all 'disruptive' technologies, and is the reason that startups can win so big.
  • pcnix 9y ago
    A topic very well explored in "The Innovator's Dilemma" by Clayton Christensen.
    • machinehermit 9y ago
      Looks interesting, thank you. Just bought it on amazon.