They may not have purposefully designed it originally, but they purposefully keep it hard to use now. Internally, they have Quickbooks training courses that ne

They may not have purposefully designed it originally, but they purposefully keep it hard to use now. Internally, they have Quickbooks training courses that new employees and employees who work on other products can take. When I took the course, I asked why deleting a transaction was a completely different UI interaction from deleting a contact in QBO. Both pages were, at their core, list widgets so both should share UI, right? But, I was told, they'd done UX tests with experienced users who had strong reactions to making UI interactions like that consistent. The problem isn't lack of good UX designers. When I was there, they hired Frog design to completely rethink many of the UI interactions. This was in addition to many talented UI/UX people that work on the product full time. It's a product that brings in billions of dollars a year...the resources are there to fix it. But the problem is an existing product and a user base that's resistant to change and one that views their proficiency in the product as an achievement that they'd like competing bookkeepers to also have to attain.