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I work in pharma research in the US, so I'm pretty biased here, but I have thoughts. In my opinion, the more useful kinds of marketing is to physicians. Help th

I work in pharma research in the US, so I'm pretty biased here, but I have thoughts. In my opinion, the more useful kinds of marketing is to physicians. Help them understand new products and where they fit in the treatment paradigm for whatever indications your company makes. On the other hand, there are tons of people who have stories about knowing something was wrong, being told by 3 physicians that it was nothing, then finding a 4th who diagnosed them with something the others missed because a patient is usually their own strongest advocate. A boss of mine a few years ago mentioned that he thought the best solution was for a disease to have ads. All of the companies that have drugs in market for that disease will want to buy in and say "Feeling X symptoms? Talk to your doctor; you might have Y". Of course there are still a ton of problems (there was no market for impotence until Pfizer re-branded it as ED, there are lots of diseases where there are low single digit options, etc), but it's a good start, in my opinion. To tie this back to the topic at hand, there really isn't a trusted authority in the role of crypto purchases, aside from maybe a very forward-thinking/risky financial manager? Part of the problem is the very benefit: marketing to unqualified people gives access for anyone to grow their wealth, but also gives anyone the ability to lose a ton of money. It's sort of the central problem with Libertarianism overall.

thinkcontext 9y ago
> In my opinion, the more useful kinds of marketing is to physicians Your colleagues in marketing agree with you, though they probably have a different definition for "useful". This 2012 article[0] says pharma spent $24B in marketing to professionals vs $4B to consumers. I assume relatively more is spent on consumers now but didn't find any more recent numbers. It is also worth mentioning that pharma now spends more on marketing than research. > On the other hand, there are tons of people who have stories about knowing something was wrong, being told by 3 physicians that it was nothing, then finding a 4th who diagnosed them with something the others missed because a patient is usually their own strongest advocate. Are there any peer reviewed studies to back this up? As a researcher in the field I'm sure this is the threshold you would want to meet before making such an assertion. Also, are there any studies that can tell us the ratio of marketing spent on informing consumers of legit ailments vs what is spent on kickbacks, hiring former cheerleaders as marketers, junkets for doctors, coupons for the on patent drug when the off patent drug works just fine, paying the generic company to not sell its drug to compete, etc or any of the other shady practices that pharma engages in? [0] https://www.washingtonpost.com/news/wonk/wp/2015/02/11/big-pharmaceutical-companies-are-spending-far-more-on-marketing-than-research/ https://www.washingtonpost.com/news/wonk/wp/2015/02/11/big-p...

thinkcontext 9y ago

> In my opinion, the more useful kinds of marketing is to physicians Your colleagues in marketing agree with you, though they probably have a different definition for "useful". This 2012 article[0] says pharma spent $24B in marketing to professionals vs $4B to consumers. I assume relatively more is spent on consumers now but didn't find any more recent numbers. It is also worth mentioning that pharma now spends more on marketing than research. > On the other hand, there are tons of people who have stories about knowing something was wrong, being told by 3 physicians that it was nothing, then finding a 4th who diagnosed them with something the others missed because a patient is usually their own strongest advocate. Are there any peer reviewed studies to back this up? As a researcher in the field I'm sure this is the threshold you would want to meet before making such an assertion. Also, are there any studies that can tell us the ratio of marketing spent on informing consumers of legit ailments vs what is spent on kickbacks, hiring former cheerleaders as marketers, junkets for doctors, coupons for the on patent drug when the off patent drug works just fine, paying the generic company to not sell its drug to compete, etc or any of the other shady practices that pharma engages in? [0] https://www.washingtonpost.com/news/wonk/wp/2015/02/11/big-pharmaceutical-companies-are-spending-far-more-on-marketing-than-research/ https://www.washingtonpost.com/news/wonk/wp/2015/02/11/big-p...