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Rx advertising / marketing towards general public is banned in most countries. However, many countries allow for Rx drug advertising / marketing targeted towar
by r_singh 9y ago
Rx advertising / marketing towards general public is banned in most countries.
However, many countries allow for Rx drug advertising / marketing targeted towards consumers.
- dpark 9y agoWhat is the difference here? Aren't prescription drug consumers the general public?
- r_singh 9y agoPrescription drug consumers are a subset of the general public. But all of general public aren't prescription drug consumers.
- dpark 9y agoThat's essentially untrue in developed nations. Everyone has gotten a prescription at some point. Unless you mean to say that drug companies can advertise to prescription drug users for the specific window when they happen to be actively taking a prescription drug. Which seems rather difficult to manage and would require a massive privacy violation to achieve. Plus I'm not clear what the delivery mechanism would be unless you're just talking about inserts delivered with the drugs themselves.
- deleted 9y ago[deleted]
- r_singh 9y agoThere seems to be a slight misunderstanding. What that means is that the particular Rx drug being advertised can only be advertised to consumers of that Rx drug in question. So insulin can only be advertised to people with diabetes. The interesting thing about this is that it leaves most of the power with the HCP. As for the delivery mechanism, there weren't too many options in the recent past, however, these days there are POC marketing companies like Outcome Health (and others) and a growing number of software applications are aware of their user's health condition / needs (with permission of course either explicitly or by virtue of the intended use, like apps for diabetes patients, etc.).