Conversions are the tip of the iceberg when people want your product. They first come to your site and find it interesting (stay rate), then they crawl more pag

Conversions are the tip of the iceberg when people want your product. They first come to your site and find it interesting (stay rate), then they crawl more pages and read more (user experience or "engagement"), then they return doing that more — and the more they return the better the market (product/market fit). And the better the market the more they convert (member conversion rate), and finally pay (customer conversion rate). If you only measure conversions, you don't understand why they happened and what to improve to make them happen even more.