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No it can’t. It is measured by people paying you for your product at a price that is higher than the cost to deliver the good or service. Visiting your website
by briandear 9y ago
No it can’t. It is measured by people paying you for your product at a price that is higher than the cost to deliver the good or service. Visiting your website a lot isn’t an indicator of anything. It’s a vanity metric.
- volument 9y agoConversions are the tip of the iceberg when people want your product. They first come to your site and find it interesting (stay rate), then they crawl more pages and read more (user experience or "engagement"), then they return doing that more — and the more they return the better the market (product/market fit). And the better the market the more they convert (member conversion rate), and finally pay (customer conversion rate). If you only measure conversions, you don't understand why they happened and what to improve to make them happen even more.