Worth saying that advertisers are working on the basis of their clients. I think it's the clients that are pushing this change. And I think it's a vocal group w

Worth saying that advertisers are working on the basis of their clients. I think it's the clients that are pushing this change. And I think it's a vocal group who are shouting at those companies saying that their group is unhappy. The companies respond by pulling their advertising. I'd argue therefore that the advertisers and the companies, the brands have less morality than you might think - they are just reacting to consumer pressure. Demonitization effectively stops any advertiser, and any brand from advertising on a particular space. I'd also argue that Google is reacting to consumer pressure, which is why there is plenty of objectively worse content on YT which is not restricted (because there is no pressure about these vile videos). One example would be the Stop Funding Hate pressure group who very loudly and aggressively by social media, campaigns to companies to stop advertising within The Daily Mail newspaper in the UK.