Up to a point: it's what a market "wants" to see insofar as it promotes accurate valuation; but not insofar as it's deceptive or promotes volatility. This press

Up to a point: it's what a market "wants" to see insofar as it promotes accurate valuation; but not insofar as it's deceptive or promotes volatility. This press release is clearly quite heavy on those negative factors. Furthermore: using market-based incentives risks undermining other approaches - even when that's to the detriment of society. Here too there are indications of that: for maximum gain, a speculator needs to cause a scare - and thus needs to cause maximum damage and impact (on the AMD stock - if indeed that's what they're doing). It's no coincidence that responsible disclosure was not followed here! Whether in the long run that's actually a bad thing isn't something I'm sure of - but it's a factor that does need considering. Finally: self regulation is intellectually neat: and that's a risk, because people are biased towards simple and clever sounding solutions. There's nothing wrong with trying that approach; but assuming that SEC and other regulators themselves are rational actors in this matter strikes me as being overly optimistic. They aren't immune to partisan politics; and may suffer from regulatory capture. We should at least be open to the risk that some self-regulating processes may simply be inefficient. (The alternative need not be no self-regulation whatsoever).