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Revenue != Profit. You really have to control all your costs to just break even in fast food. Of course in the case of McDonald's a good bit of that revenue is
by ams6110 9y ago
Revenue != Profit. You really have to control all your costs to just break even in fast food. Of course in the case of McDonald's a good bit of that revenue is also going to McDonald's Corp as franchise fees.
- omegaworks 9y agoI am well aware of the difference. I am simply stating facts about the business model of one of the most successful multinational corporations in the world. It's food for thought. We should not blind ourselves to the way institutions allocate resources in our society.