The have introduced the possibility that a false positive will prevent a non-abusing customer from processing a return. "Dozens of shoppers have complained on

The have introduced the possibility that a false positive will prevent a non-abusing customer from processing a return. "Dozens of shoppers have complained on Twitter, Facebook, Yelp and other online forums that they were prevented from making returns despite following the store’s policy." According to the article, the scenario is taking place, in an arbitrary and capricious fashion, such that BB is making fraudulent claims about its return policy. When shoppers buy there, they expect the policy will be honored; without that expectation, the sale might not have taken place. Indeed, if you reverse the conditional, you are likely to have a very high percentage of the people who end up returning items attributing a large fraction of their buying decision to the return policy.