I've done both at various jobs 30-70 outsourced to engineering owned, 40-60 marketing site/app vs just one app. The most traditional "marketing site" is a word

I've done both at various jobs 30-70 outsourced to engineering owned, 40-60 marketing site/app vs just one app. The most traditional "marketing site" is a wordpress website that's really designed to pitch the company or a product. If you're working for a company that does sales, you most likely have this. These are typically outsourced to an agency that specializes in wordpress. The advantage of this is that you can get a highly polished website that's designed to impress your clientele that's built with all the SEO you need or want. The main consideration here is whether you're expecting to update the website often (beside blog posts). If you really think you're going to be doing a lot of updates, then you most likely want to bring this in-house. If you're going to own the marketing site then you probably need a person full-time who's only job is going to update the website. Generally, most places don't have a ton of people that want to maintain and update wordpress sites. The other reason why people have "marketing sites" is because you're using something to run marketing campaigns. This typically will be something that will allow you to spin up custom landing pages and have built in tracking or multiple sign-up flows (think regulated industries or multiple marketing/sales channels). This will often be owned by engineering, as they will need to create new landing pages or add new logic. Generally, the reason to not have a separate marketing site is because you have an integrated app with only one product line. You're a SAAS or ecommerce play where the sign-up is really built in. This works well, but does make it difficult to add multiple products or build out multiple marketing channels (outside of digital). Essentially you've tightly coupled your sign-up flow/marketing/etc to your application. At some point at scale you may need to decouple this (or not. See Facebook, Google or Twitter as examples where the main product hasn't been decoupled although other products do have marketing sites)