One thing that makes the transition to the living-room difficult compared to iTunes/iPod, is that iTunes showed up at the beginning of digital music, so there w

One thing that makes the transition to the living-room difficult compared to iTunes/iPod, is that iTunes showed up at the beginning of digital music, so there wasn't a leader to deliver music to your home. Whereas TV channels have been coming to your living-rooms for decades. You buy a TV once and the channels are here. For the most part, you still had to go out to buy CDs. In other words, the Apple TV is trying to replace something, while iTunes was providing something new.