Thanks! So I assume for the companies you consulted at they were not a web based application? (per your "app and marketing are intertwined and should not be sep

Thanks! So I assume for the companies you consulted at they were not a web based application? (per your "app and marketing are intertwined and should not be separated" comment) I'm curious how did you "tie" the Wordpress site to the custom app? Did you simply use subdomains like app.example.com or was there a deeper integration? Also, if the Wordpress site went down, who was getting paged in the middle of the night? The agency, the eng team, or both?