I love that Old Spice created video replies to people in near real-time. That's real interaction with a brand. I love that Tipp-Ex had the creativity to put t

I love that Old Spice created video replies to people in near real-time. That's real interaction with a brand. I love that Tipp-Ex had the creativity to put together a whole ton of funny clips ahead of time, and leave people to discover them. Amazing effort.