I think this article is missing the long-term changes Jobs wants to see with TV. It's pretty shortsighted to say that Apple should just build a better TiVo (wit

I think this article is missing the long-term changes Jobs wants to see with TV. It's pretty shortsighted to say that Apple should just build a better TiVo (with more input options), which is essentially what this article argues. The talk that he references is very telling of how Jobs thinks about this space, but he's wrong to think that Jobs was hinting at the new Apple TV as the solution to the problems he was discussing. The Apple TV announced yesterday is still just a hobby, and Steve obviously knows and acknowledges that openly. The decades-old model of TV channels with scheduled content broadcasting is on the chop block here. That is what needs to eventually change. It's going to be a long uphill battle for Apple to affect that change, since all parties involved are so heavily invested in the current business models. If Apple were to embrace the status quo (like TiVo), that would be counterproductive. So instead they continue to pursue Apple TV as a hobby and they hope to prove to the content providers that they can make as much (or more) money by renting out their content and streaming it over the internet. If they eventually succeed in amassing all the content currently provided by cable and satellite companies, consumers will buy their device en masse. I agree with those who predict that the Apple TV, at that point, will actually be a TV instead of a set top box. That's what Jobs was referring to when he said "tear up the set top box" and "nobody's willing to buy a set top box."