If supporting "piracy-centric formats" were a turn-off to content providers, wouldn't the same thing have happened with the iPod, which support everyone's favor

If supporting "piracy-centric formats" were a turn-off to content providers, wouldn't the same thing have happened with the iPod, which support everyone's favorite piracy format, the mp3? Granted, the tv and movie studios are in a much stronger negotiating position than the record labels, but I don't think that would be a sticking point for them. I'd guess that Apple is pushing a single format for the same reason they do with their mobile devices - hardware decoding.