> I think a lot of people look at "big data" as some kind of gold mine, but really it's just a rock mine. You have to know which rocks are in demand by whom bef

> I think a lot of people look at "big data" as some kind of gold mine, but really it's just a rock mine. You have to know which rocks are in demand by whom before you start mining all of it. I think this hits the nail on the head. Knowing how to extract value is important. Not just the raw data.