Ugh, Is this some lame attempt at a viral marketing campaign? They just need to stop trying, even their cool products come across as lame because of their mark

Ugh, Is this some lame attempt at a viral marketing campaign? They just need to stop trying, even their cool products come across as lame because of their marketing department. (Note: When I say "cool" the only thing that comes to mind is that photo stiching software presented at the TED talk a couple weeks back which I immediately thought less of when I went to the website to downloaded and was accosted by the MS marking machine.)