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Here's my take. A recent blog post at OkCupid (http://blog.okcupid.com/index.php/2010/07/07/the-biggest-lies-in-online-dating/ http://blog.okcupid.com/index.ph

Here's my take. A recent blog post at OkCupid (http://blog.okcupid.com/index.php/2010/07/07/the-biggest-lies-in-online-dating/ http://blog.okcupid.com/index.php/2010/07/07/the-biggest-lie...) indicated that most people use dating sites for 6 months. I would estimate Netflix users are multi-year users. Just using those numbers you need to charge more per user. Obviously this isn't a really deep analysis, but it's perhaps one reason.

frossie 16y ago
It's a pretty big reason. I've been a Netflix customer continuously since 1999. There isn't a single subscription service I have signed up online or offline (magazines etc) that comes close to that kind of longevity. And I pay them a hell of a lot more than 9.99, too, being that I have a fondness for HD/BluRay and a modest broadband connection.