>You don’t have to be irrationally exuberant to succeed in the market, even if it’s irrationally exuberant. Yes, but it is risky. If you don't follow trends/bu

>You don’t have to be irrationally exuberant to succeed in the market, even if it’s irrationally exuberant. Yes, but it is risky. If you don't follow trends/buzzwords you have two threats: 1) You bet that many people (the market) are wrong and you are right. Possible, but unlikely. 2) You bet that after these many people (the market) come to senses and realize that they were wrong (remember: nobody likes to admit that they were wrong), they acknowledge that you are right and buy your product. As the funny saying goes: "the market can stay irrational longer than you can stay solvent".